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? ? In the future, Xinjinli will continue to carry out strategic upgrades in globalization and technological innovation. Only by consolidating the basic market can brand upgrades have their own foundations and form a two-wheel drive of brand and strategy. Brand is a kind of evaluation and recognition formed by consumers on a company and its products with excellent product quality, perfect after-sales service, good product image, beautiful cultural value, excellent management results, etc. A trust with consumers that has been established by investing huge human and material resources with managers for a long time. Brands win with quality. Brands often have cultural and emotional connotations, so brands add value to products. Only in the long years with extraordinary determination to do this, will not be disturbed by wind and grass. The central task of brand management is to clearly plan and outline the core value of the brand, and in the process of brand building in the next 10, 20, or even 100 years, we must unswervingly adhere to this core value. Only an excellent management team, manufacturing strength and innovation ability can produce high-value high-end equipment.